SEO is an abbreviation of Search Engine Optimization. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.
This makes your web site and its content attractive, relevant and visible to search engines and web searchers.
Advertising help your business to build awareness to your products/services. The more prospects know about your products/services, the higher sales you may generate.
* Get your business, product/services to be known by your targeted customers.
* Increase exposure would increase no. of sales.